Pineapple Energy Merges With SUNation Energy

Ronkonkoma, New York – November 10, 2022 – Pineapple Energy Inc. (“Pineapple,” “Pineapple Energy” or the “Company”), a leading provider of sustainable solar energy and back-up power to households and small businesses, today announced the merger with SUNation Energy (“SUNation”), a New York-based installer of solar and battery energy storage systems for residential and small commercial customers. The transaction closed on November 9, 2022.

SUNation has served Long Island for 19 years, offering a range of solar energy solutions including residential, commercial, battery storage, roofing and currently services over 12,000 PV systems.  Over the course of almost 8,000 projects since inception, SUNation has installed over 275,000 solar panels representing 92 MW of clean, carbon-free solar power. Their continued success is deeply rooted in the company’s culture and their commitment to the highest quality customer experience at every level.

The merger reinforces Pineapple’s strategy as a customer-centric company, building long-term customer relationships through its “white-glove” customer experience.  SUNation is recognized for its high standard of customer service, with over 1,000 positive reviews on credible sites such as Google, Angie’s List, Home Advisor and more. SUNation’s fit with Pineapple’s customer culture was an important reason for the merger.

Founder Scott Maskin will continue to run SUNation in New York, and all SUNation employees will remain in their roles. Scott will be leveraged to engage current and future mergers and acquisitions in core value alignment and will also be appointed onto Pineapple’s board of directors. SUNation’s Chief Growth Officer Jim Brennan will move into a strategic role at Pineapple Energy, leading the corporate development function, where he will help execute the strategic vision for both organic and M&A-driven growth.

“We’re thrilled to announce the SUNation merger, which is a fantastic complement to our Hawaii Energy Connection and E-Gear acquisitions which closed alongside our launch as a publicly traded company earlier this year,” said Kyle Udseth, CEO of Pineapple Energy. “This milestone is a further indication of the growth potential inherent in our strategy of consolidating and building a nationwide solar, battery storage and home energy management business. The merger gives us more scale, will increase our revenue substantially, and moves us toward achieving the important goal of reaching cash flow positive in 2023.  Furthermore, it expands our footprint into the northeastern United States, in a region with strong demand for solar energy.

We’re excited to welcome the SUNation team to the Pineapple family, and look forward to growing our business as an integrated team.”

SUNation Founder, CEO and Chief Fun Officer Scott Maskin added, “SUNation Energy is elated to join the Pineapple Energy family. Almost 20 years ago we set out to change the way our friends and neighbors powered their homes and businesses. Through the years we’ve seen many companies come and go, mostly because they forgot who was most important, the customer. We are so fortunate to find a team that shares the same core values and goals as SUNation. Dominant, high quality, referral based regional companies are the heart and soul of this industry and Pineapple was quick to recognize the amazing work the SUNation team has accomplished. Together with the Pineapple team we can scale this model nationally while delivering the highest quality customer experience possible. The Pineapple team is humble, knowledgeable and aggressive. We are an unstoppable team.”

Pineapple Chief Financial Officer Eric Ingvaldson expanded on the financial and strategic rationale, “SUNation moves us closer to the critical mass we need to accelerate our growth.  They generated revenue of $48 million in the trailing twelve months ending in September 2022. With our Hawaii operations generating approximately $22 million in revenue over the same period, our revenue run rate has tripled as a result of the combination. We have an active pipeline of opportunities and anticipate announcing another acquisition in the near term. We are excited about the potential to enter 2023 with strong business momentum, a growing national footprint, an outstanding team with extensive solar industry knowledge, and the critical mass to become cash-generating during the year.”

About Pineapple Energy

Pineapple is focused on growing leading local and regional solar, storage, and energy services companies nationwide. Our vision is to power the energy transition through grass-roots growth of solar electricity paired with battery storage. Our portfolio of brands (Hawaii Energy Connection, E-Gear, Sungevity, and Horizon Solar Power) provide homeowners and small businesses with an end-to-end product offering spanning solar, battery storage, and grid services.

About SUNation

SUNation is a residential and commercial solar installer in the state of New York. SUNation Service is a division of SUNation Energy that provides a wide range of services that are necessary for maintaining a customer’s solar system. For the 13th year in a row, SUNation has been voted the Best Solar Business on Long Island and the company is at the highest credential level with Tesla, REC, S Energy, Enphase, Sonnen and Span IO. 

Forward Looking Statements

This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding future financial performance, future growth, and future opportunities. These statements are based on Pineapple Energy’s current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements here due to changes in economic, business, competitive or regulatory factors, and other risks and uncertainties, set forth in the company’s filings with the Securities and Exchange Commission. The forward-looking statements in this press release speak only as of the date of this press release. Pineapple Energy does not undertake any obligation to update or revise these forward-looking statements for any reason, except as required by law.


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